A significant and dynamic shift recently took place in the real estate industry. The notable supergroup, “The Figueroa Team,” previously affiliated with eXp Realty, has now joined forces with the rapidly escalating firm – The Real Brokerage Inc.
The Figueroa Team, established by Veronica Figueroa, rose to fame through its innovative service offerings and a superb commitment to championing client-centric services. This premier group brings in exceptional sales numbers annually, further solidifying their reputation as a leading force in the real estate market. An integral part of this team includes Figueroa herself, known for her outstanding leadership, fierce determination, and commendable passion for serving their clients’ nuanced real estate needs.
On the other hand, The Real Brokerage Inc., or commonly referred to as ‘Real,’ is a renowned firm significantly known for its inextricable dedication to fusing technology with real estate services. Real’s platform leverages the power of digital technology to offer streamlined, efficient real estate processes. This proposition, coupled with a comprehensive and generous agent benefits package, makes it an attractive destination for real estate professionals.
Real is known for its distinguishing agent equity program, offering priceless ownership opportunities to its working associates. This component aligns perfectly with how Real perceives the role of its agents, acting as collaborators rather than mere employees. The company also provides a robust commission structure and support system for their agents, aiming to cultivate an encouraging, dynamic, and financially rewarding ecosystem.
The merge of these powerhouses is anticipated to have a profound impact on the real estate industry. By integrating technology and fruitful agent relationships, they developed a strategy that empowers agents and enhances customer satisfaction. Figueroa perceives Real as a pivot point that can drive another dimension of growth for her team. Particularly, she applauds Real’s commitment towards cultivating a community of real estate professionals; fostering collaboration and sharing best business practices.
An overview of The Figueroa Team’s historical performance offers a peek into what can be expected. The team, consisting of 31 agents, closed transactions worth around $187 million in 2020 only. This was achieved through their popular initiatives, including their commitment to diversity and innovation.
The Figueroa Team’s engagement with Real seeks to incorporate best practices from both entities fostering a mutually rewarding relationship. Creating a dynamic fusion of Figueroa’s customer service strategies and the supportive, tech-driven ethos of Real, an organization aimed at delivering excellence in every facet of the property journey is being formed.
However, every transition comes with its challenges. The Figueroa team needed to adapt to using new technologies and shift their traditional ways of meeting client requirements. The integration indeed required a growth mindset and flexibility from the team to explore, learn, and implement new processes. On the bright side, Figueroa stated that her team had always been ready to embrace changes for a better tomorrow.
Great leadership, as exemplified by Figueroa, is characterized by an ability to inspire change and reinforce the benefits of transition. She championed the shift by emphasizing her team’s capacity to adapt and adopt technologies, using them to their advantage as they dealt with this considerable business shift. Her experienced leadership provided the necessary guidance to navigate the shift and achieve the shared vision in this joint venture.
Changes in the real estate market are rapid and ceaseless. Figueroa’s choice of Real, renowned for its technological advancements in real estate services, signals a compelling shift towards digital-first solutions in the industry. Figueroa recognizes Real’s commitment to technology as a distinguishing factor that matches the team’s forward-thinking vision.
An essential point to note is that this shift will not derail the Figueroa team’s commitment to diversity. The group has been lauded for its dedication to showcasing diversity within its ranks. Figueroa, a proud and passionate Latina, has been instrumental in fostering a diverse and inclusive business structure.
In conclusion, the partnership of The Figueroa Team and Real is an illustration of how two industry leaders can complement each other. Figueroa’s zealous team, well-regarded for their client-house approach, coupled with Real’s cutting-edge technology and supportive professional ecosystem, signals the birth of an exciting era in real estate services.
The amalgamation of these entities will empower agents and clients alike, through the offering of streamlined services, advanced technology, and a commitment to diversity and inclusivity. It’ll be exciting to observe how this combination will set precedents in the real estate landscape, shaping the future trajectory of the sector.
Like many other industries, real estate too is on the brink of technological disruption. As we move forward through the digital age, real estate professionals need to acknowledge the increasing importance of technology in their practices. This partnership, leading that wave of change, will perhaps inspire many more to explore new possibilities and strategies, precious in facing both existing and upcoming industry challenges.
In a nutshell, The Figueroa Team’s alliance with Real signifies more than just a change of affiliation; it’s symbolic of industry evolution. It demonstrates how staying attuned to change, embracing technology, and endorsing diversity can transform the face of the real estate sector. It’s a signal to the world that the future of real-estate grapples not just with selling properties but also with advancing technologically while retaining the all-so-important personal touch.
